I have previously written about how I myself went from dark brunette to as blonde as I am now - without going to a hairdresser.
Here is a film where the stylist and hairdresser Daniel Scott shows how to best dye your hair home with Soyance hair color. He points blond, brown and RED hair.
Daniel Scott has, among other things, worked as a stylist behind the series "Everyone loves Raymond”!
(The clip contains 4 different movie clips, if you drag the arrow over the box you can choose between clips that show different hair colors)