Over the years, the beauty industry has grown to become massive and very competitive. Still, even with these rapid changes, one of the biggest challenges a makeup artist and beauty influencer faces is being able to drive constant traffic to their website and get new customers to buy their products or services.
Fortunately, search engine optimization (SEO) can help alleviate the problem.
What is SEO?
SEO or search engine optimization is the constant process of increasing the number and quality of visitors to your website through search engines (Organic Traffic).
As a makeup artist or beauty influencer, it is important to have your website end up on the first page of search engines so that it can be noticed by readers faster. If you are not familiar with SEO, there are many professional SEO companies that can help you gain exposure as a makeup artist on the internet to drive qualified traffic and increase sales.
However, this costs money and it is therefore important to learn simple tricks to increase your SEO yourself.
SEO is divided into two main categories:
1. SEO on the page
On-page SEO mainly focuses on optimizing all pages on a website to rank higher on the SERP (Search engine results pages). On-page SEO tailors the pages of a website to speak the same language as search engines to help search engine crawlers understand the context of your pages.
How do I implement SEO on the page for makeup artists and beauty influencers?
Title tag and meta description
Your title tag and meta description is an important SEO factor on your site to rank high. When search engines want to know what is on your web page, they check your title tag and meta description to rank your page, based on relevancy. To rank high, we make sure that your keywords are as close to the beginning of the title tag as possible.
Google has made it clear that they control page speed when ranking pages. A survey also showed that 3 out of 4 users choose not to visit a website that takes longer than 4 seconds to load. Some good ways to increase website speed are to use a CDN, compress images and switch web hosts at higher speeds.
In addition to making sure your image size and file formatting are ok, there are various ways to make sure they work hard for you on the SEO front. They make sure that every image file name on your site contains your target keyword and make sure that the keyword is part of the image's ALT text.
SEO for the content
Here, the goal is to optimize your content for your keywords. Start by conducting keyword research to find out the concepts of consumer writing. Once you know these keywords, you can use them to create content that meets their intentions. You also use these on your titles, meta description, images and page content.
Off-page SEO for makeup artists
Off-page SEO tells Google and other search engines what others think of your website or business on the internet. It's about convincing search engines and users about the quality and usability of your site.
If successfully implemented, off-page SEO can result in a high ranking on the SERP, increased traffic and a positive brand reputation.
Here are three ways to build off-page SEO for makeup artists and beauty influencers
Get links from high quality domains
Google has announced that links are the first thing you look at when ranking pages. A good way to get links is to send contact information to high quality directories, guest posts on websites with high authority or to get educational links through relevant scholarship campaigns.
2. Content is most important
When trying to rank on the SERPs, always remember that content is still most important. The more quality content your website can create, the easier it will be to get the highest quality and permanent backlinks to your website. This is why we see many organizations investing in highly qualified writers to create high quality content to avoid getting bad backlinks that can result in unnecessary penalties.
3. Make your page better
Link building is usually the first thing most people associate with off-page SEO. As a result, they end up buying, begging or even disturbing other websites to link to their website. However, this technique is not entirely useful and can damage your chances. Start by improving the quality of your pages both in terms of content and design before you market them organically visibly.
To create a robust SEO for makeup artists and beauty influencers, you need to combine a variety of elements that work together to increase traffic to your website. Therefore, make sure that you invest some of your resources to build a strong SEO foundation for makeup artists and beauty influencers.
How to create the ultimate makeup artist website
If you are a makeup artist or beauty influencer and want to get more exposure to build your business, you want to build a website. Having a well-designed website is one of the best ways to get new customers to your business. Trying to build your very first website can feel like a daunting task. You have two options to choose from. You can either hire a web designer or build it yourself.
Web design has changed a lot over the years and it is actually quite easy to build a professional website. Previously, you had to know HTML and other code. But with the introduction of WordPress Anyone can build a great looking website.
Follow the simple steps below to build your first website:
Choosing a brand
One of the very first things you need to do is consider a name for your website. You can tag it with your name or company name. If you are known in the makeup artist industry, the best way to continue with the branding is on your website. So if your name is tex. Hanna Haraldsson you can consider HannaHaraldsson.com or HannaHaraldssonMakeUp.com. There are several companies online where you can buy a domain like Go Daddy or Oderland.
Web design suggestions for makeup artists
Once you have purchased your domain, you need to buy a web host. This is where all your files will be stored and available for others to see your site on the internet. Hosting is relatively inexpensive and there are several companies that can offer you a package. Simply do a little research and find the package and company that best suits your needs.
Once you have a domain and web host, you want to install WordPress, which is very easy to do. You can even ask your web host for help or search online for a quick and easy tutorial. Once wordpress is installed, you can start creating the ultimate makeup artist website.
Choose a theme
You need to choose a theme for your website, which simply changes the look of your website. Look around and try to find something that is professional and minimalist.
You want people to focus on your content not the theme. It is best to choose a white background. In addition, you want to choose a theme that will offer you an area for your online portfolio as well as the various services you provide.
You can use free themes that come with your wordpress installation or buy themes from different sources, e.g. Themeforest.
Place your content
Finally, you need to start placing all your content on the site. Information articles and tutorials are a great start to help people find your site and look at what you have more to offer. It is also important to research the importance of keywords on your website.
The best thing you can do is get started today and make it an ongoing work. The earlier you start, the faster people will discover you!