In 2013, I started the webshop (though not Byher.se because I opened it in June 2014) but the first year was more to test if there was interest and generally if I myself would think it was fun as well. Which I do !! :)
Then 2014 was the year when I decided that I would really invest in the shop, so it had to be an experimental period to see which products sell the most and which direction I should target as well. It is difficult when you, like me, start on square one, both financially and from experience, then you have to start slowly, work your way forward and learn along the way.
Now 2015 will be the year when I have both the advice and the knowledge to invest in more brands and bring in much more products! In the past, many products / brands have come and gone a bit anyway, but now the idea is that I will have a more structured range that I will continue to bring in continuously, nothing more "unfortunately this product will not be taken in anymore". There are still some left in the shop but they will be out soon.
But as you know, I am very picky about what I take in for products, I only sell things that I think are good. That's why everything goes a little slow too, some brands you have to take in the entire range of and then a lot of "shit" comes with the purchase, and I do not want that. And besides, it takes time to test all the products properly before I shop home!
Now to what I wanted to say with this post - It has started to roll in a lot of test products for me now that I am putting on tests before it is time to take home to the shop. And I have already had time to sneak-test a lot of things without it having to be seen in the blog, but now it is so much that there will be a lot of "secret products" in my make-up in the future.
In other words, there will be make-up now where I do not print out the product names of certain things, then it is simply something that is not available to buy yet but which will eventually be available on Byher.se if it is good stuff! :) Hope it does not disturb too much!
2015 is also the starting shot for another huge project that I will be a part of, but it will be a while before I can reveal it to you. Meeen you got a little teaser anyway, and may in the future keep in mind that I work with something big without you knowing about it, just because it's fun;)
Hugs are! ♥