This week I have extreme spring and fresh start feelings! The week started a bit tough with various problems but within the course of the same week, everything has developed into new fresh ideas and inspiration instead :) When life gives you lemons, make lemonade or whatever you say haha.
And it has been a very creative time in the photo studio and blog / webshop as well so I am really happy with the variety!
Changes in g!
Nothing has been nailed yet so I can not go out with any details (boring person I know haha) but to illustrate what this week has looked like, I can retell a quick conversation from the middle of the week. At the breakfast table I told Miska ”do you feel like me about the salon?” ”what do you mean?"He replied"that there are a lot of loose threads and I have to write a list of everything because I can not have it as a blur in my head!"And then when we get to the salon Annika sits super peppered and happy and says"I have the worst list we are going to go through, now we are going to stir in the pot!”.
You know that one day you think that everything is spotless and just in order, the next day you get an idea that leads to an idea that is based on a problem that leads to a new idea, like so :) And now suddenly have a new development revealed before us!
It is mostly restructuring that affects us that runs the company more than it affects customers and other colleagues. Our goal is for the salon to be self-sustaining both practically and financially without Annika, me and Miska necessarily having to be on site every week, because that creates a rather insecure company. And this solution is a BIG step in that direction :)
Can certainly come with more info for you soon! Right now I'm just so pissed and happy and could not help but write off me!
Almost as peppered as when this week I tried to photograph all these products in the same picture! It went all the way to the forest though;)
Vabruari continues
Last week we had a real sick week and it continues this week too! I am healthy myself, but the schedule is completely reversed due to sick and waiting times for both colleagues and the booked customers.
The whole Tuesday was heeelt reversed in my planning. I had planned a whole photo day at home and also Frida would come by and use my mic to record a school assignment.
1. A makeup artist became ill and one has a holiday, so the 3rd worked alone, which meant that I had to be in the salon no later than 13.00 when that makeup artist would have lunch for an hour.
2. I therefore rebooked with Frida until earlier in the day and planned a photoshoot in the afternoon with a beard model at the salon because I was going there anyway. Our barber Niclas would start at 1 pm and I would go with him to Uppsala.
Frida becomes ill. I still plan to work from home in the morning because I would still get a ride from Niclas and bring camera stuff to the salon.
4. Niclas has to waddle. So I cancel the beard model and my only customer who was a brow pick in connection with haircut at Niclas.
So there was no photo day at all that Tuesday, neither at home nor at the salon, it did nothing for me but you have to change in the brain office and change the planning in the almanac only :)
However, I managed to do a step-by-step make-up + take swatch photos of the lip gloss on the morning twig before I went to the salon. So it was a little photo morning anyway!
Photo day in the home studio
Meen on Wednesday I got to a photo day at home! I have gone through the webshop and listed lots of products that need more beauty guides posts and took home a whole bag of products from the salon and have started the production of all new posts!
I also had time to film a video :)
The video was about products and tips for sustainable basic makeup. It's so sick how long it takes with movies, this one was 5.5 minutes long but the recording was a full 49 minutes! It's not 49 minutes of intense rehearsals and talk, but a bit of a break when you prepare and donate, but it still takes a very long time to check through and cut down the whole.
Focus on the webshop!
Now I am completely finished with my review of the webshop and all the beauty guides that I have bothered about in every single business week-Sunday post lately :)
I will continue to feed in with more make-up, make-up tips, films and swatch pictures on all products that have several shades, but now I am satisfied with the whole foundation and we will start to put more focus on marketing the webshop!
It is several years since I started the webshop but have never marketed it more than in my own channels. So no paid advertising but only people who follow me and the company. That it still goes around is super cool, but now I have built it up so well that it should be interesting even for people who do not know who I am as a person :) Or what do you think?
I pay tribute to Miska who is not tired of my "look how nice I have done!" on each product, such as Pixi H2O Skintint ”Here you first see 12 reviews, all of which are 5-star, here is a film on how I use this for a sustainable bass make-up, and below that you see pictures and links to posts on how the foundation gets on mature skin, acne skin, oily skin ”and eagerly awaits Miska's excited reaction to what I have achieved haha!
Am I the only one who thinks this approach is absolutely superb? If you click on the pictures at the bottom, you will come to a whole post with pictures and tips!
The concept is so heavenly flexible. When you follow different beauty blogs, it is a great inspiration, but it can be tricky with concrete tips because the blogger may not be completely familiar with how the different products are on different skin types (but only tested on their own) and you should buy all products so there will be lots of different orders from various websites. But the concept in the webshop is that I am completely immersed in all products and give everything from expert tips and advice to colorful inspiration! :)
The difficult thing is not to find products, but the difficult thing is that it is a whole jungle what to choose, what keeps what is promised and then perhaps the most difficult - how to use the products. I wonder how many products are sold today that only end up at the bottom of people's toiletries… it's not good!
Happy Helena in her photo studio! ;)
Now I'm going to have a home-fix-day and feel really refreshed and tagged on a new work week tomorrow!
Maternity! ♥
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