My business week v. 31

It rarely happens but the past week has actually felt very long! How often does it happen? :)

I have had a lot of things done, had a lot of customers (including a bridal make-up last Saturday) and also had energy to fix at home in the evenings!

Themes about entrepreneurship - come with wishes or questions!
On September 10, Miska and I go on a road trip trip in Spain! Preparing blog material with make-up is easy to do in advance, however my Sunday posts must be written at the end of each week because otherwise I do not know what has happened;)

When we were in Mexico, I wrote the Sunday posts anyway, but now we will be more on the move, so then I have decided to be completely free from blog posts! Therefore, I thought instead of preparing theme posts on entrepreneurship the two Sundays I am away. It can be fun too, right? :)

Do you have any questions about my business so I can have a little question time in one of the posts maybe? Or requests for themes! I can make a whole post on a specific topic, but I do not know what you want to read more about so I need your help ♥

You can either comment in this post or email me at helena@imakeyousmile.se!

Throws in for fun a picture of what my webshop Byher.se looked like when I tried to sell clothes, bags and shoes too haha! I would make a whole post about all my failed ideas haha;)

A comfortable and undisturbed Helena is a productive Helena
I started the week with three (!) Working days away from home. My sister and the children I live with are in Finland so I take care when there is good peace of mind at home in the house;) And it is so extremely hot in the salon so you do not become directly efficient there.

I actually got an incredible amount done, so effective that I could breathe a sigh of relief and be completely free in the evening and still very happy with everything I had managed to achieve!

The whole first day I sat constantly on the bench at the kitchen table, but we have such hard chairs so day two I had to sit on the couch as much as possible. However, the living room is the warmest room and having a super hot computer in your lap at the same time became completely unbearable!

But as an entrepreneur than you are also an experienced problem solver;)

I put two pillows on the sides of me, then I lifted the lid from a storage box and put it over the pillows so that it was a few centimeters above the legs = a perfect work table!

Look so good:

If I'm comfortable and sitting completely undisturbed, I can become so into what I'm doing that it's suddenly been 3 hours of line work (which feels like 15 minutes) without me even looking up from the computer. I love when I get into such a job mode!

The blinds were really a worthwhile investment! Here it is 31 degrees warm outside and radiant sun, while the flame of the diligence is lit in the kitchen where we sit and work in the dark.

Celebrate our goal image!
Every summer when our deadline for the goal picture is reached, we go out and have dinner to celebrate and take the opportunity to hang out with each other without talking jobs. So cozy!

Our team is not only awesome at what they do but also incredibly good to keep up with :) We had dinner at the Harbor Pavilion where you sit type "outdoors but indoors" with a view of the boats passing by outside. Then we took a walk in the park next door and ended up on a bench by a pond and just talked goja :)

Actually, the plan was a spa day with a theme of relaxation where Annika and I would talk a bit about stress, well-being, etc. But on the other hand, many spa places were closed for the summer and then the whole team could not come either so we postpone it to another time.

Since it was not possible to find a date where everyone could at the same time, we decided the date when Zahra, Ida and Olga could, because it is above all the three who have done a real horse job at the salon in the past year! Where would we have been without them? ♥

When they came to the restaurant, 3 gift bags were waiting in their places with a tied helium balloon with our logo and their name on it :) They were so happy!

Blog structure
I really have no plans to stop blogging, I never get tired! In addition, I see great value in the blog both as marketing (google searches for example) but also that all make-up and tips can be used in the webshop as well. Our webshop will be a small educational bank and source of inspiration! Then it's a personal creativity that I get an outlet for as well, only that thing is actually worth gold :)

But it is clear that one sometimes wonders if it is financially defensible with the time I spend? Partly because blogs are generally not the most visited format anymore, I would have liked to invest more in my own brand and kind of become an "influencer" so it is Instagram and Youtube that apply. But that is not the purpose of everything I do.

Before, I made 3-4 posts a day, it feels really sick at the moment! But before, people read blogs so often, you went in several times a day if you knew that new material was coming all the time. Then I just worked with the blog and webshop and built up my platform.

Now I would rather have quality before quantity and have set a new structure of 4 specific posts a week, it is not a goal but rather my minimum. First my Sunday post about entrepreneurship and then 3 beauty posts on weekdays. There can definitely be more posts in between as well (such as this week there were 5 posts because I did a quick powder tip for oily skin as well) and I hope that this structure leads to me getting more inspiration because I do not always is under time pressure!

Because I get quite unmotivated when I "lag behind" with the blog all the time. I often sit at the make-up mirror and think "I have to put on make-up now and then fix the pictures quickly because otherwise there will be no blog post today" because my goal has been one post a day.

Until now - I started this structure last week, which resulted in me already being able to fix the beauty posts for Monday for the next two weeks! Do you know how nice this feels? More routines for the people! :)

This is what my blog planning looked like this Monday! How disturbing that the almanac starts with a Sunday ?? It is not possible to change haha. All these posts are finished except for the Business posts, of course because they can not be written in advance :)

I have just started with this so we will see if it is a winning concept or not. But I really love to have the "basic blogging" planned properly in advance and then I am free to fill in with other fun on the empty days when there is time and inspiration left!

What do you think about this? I do not think you will notice any difference at all actually, I do not have time to blog every day at the moment anyway. If achieved, it will surely get better!

Submit your blog for service
Speaking of the blog, it has received some maintenance as well! I handed it in for service at Miska, you could say;)

There were some technical things that went wrong. The Instagram add-on in the side menu had suddenly stopped updating. And the big comment button under each post is now finally back! It disappeared for some strange reason and after that I have received a few complaints that it is difficult when the comment button is above the post because then you have to scroll up again when you have finished reading. But now it's fixed :)

In addition, I made my header image a little more similar to the webshop, with our "glittery" background that we use for all campaign images and the like.

And then all the info that has not been updated in 3 years haha "I am a 22-year-old girl and run the webshop creativemakeup.se" is no longer true at all. And I have been thinking about why I get a press release to the salon and that it is also the old address "Creative Makeup By Her" before we removed the "by her part", but I now saw that that address remained in the contact-me- side.

But now all the hassle is fixed, all info is updated and the blog feels fresh and tidy!

Throws in a print screen of what the blog looks like on the computer, for all of you who read via mobile (which is perhaps most of them?).

New cozy corner, new mustache and new insights
Right now as I write this post, I am sitting in a "new" place in the house - our new cozy corner in the living room! We drank our morning coffee here this morning and then I said to Miska:

”I remember how I thought in my teens, how much I wanted a guy with a driver's license and how cool you thought it was with older guys who moved away from home and so on. And now I sit here - with a boyfriend who not only has a driver's license but also always backs up confidently when he parks, who has a mustache, who is driven and starts a business with me AND who is good at interior design and asks to turn an old kitchen table into a bench in less than an hour”

We in a team are so very efficient, we started to fix the living room on Thursday and have fixed everything in the evenings. We have connected electricity and made a homemade lamp from a large old wheel, I have sewn up and ironed 4 curtains, Miska has (as I said) rebuilt a kitchen table for a bench, and then we have shopped and set up cozy things like a hammock chair in the ceiling, pouf and new pillows. Really nice here now! :)

A seak peak on our cozy corner and Miska in his new mustache which he is testing :)

”Think that just you that I fell in love with is also energetic and clever and ba agrees to move in with my sister and then comes up with really good interior design ideas AND is quick to fix them!”

Then Miska said that it is thanks to me that he has become so energetic and handy, that he has developed as a person, he was not at all like that before (and I actually remember that when I think about it) but because I am driven ( and has bad patience hehe) so he becomes so too and thinks it's fun when things happen and that not every day should look the same for the rest of his life.

”You are the one who shaped my mustacheHe said, hahaha!

This thing about getting to grips with things is a personality thing that I really feel good about, whether it's about business or private life. Postponing problems and projects is like asking for inner stress. Being a "doer" does not mean that you work yourself to death, it can actually give a lot of inner peace and replenish the energy bank as well :)

 

Now I will enjoy the rain pouring down here and then I will take a bath and try to make acrylic nails on myself! Yep you heard right, wish me luck haha!

Hugs are!