My business week

This week has been a little calmer than the last few weeks, which has felt necessary. Then you have time to grab the parts that do not scream for your urgent attention and do more creative things! :)

So there has been some work from home in the photo studio and I have also had time to blog every day, woop woop!

It is also during these less stressful periods that you have a little more time for reflection, which is also important so as not to lose focus. I will return to it later in the post.

I have been a bit bad at taking pictures this week though, it ends up on my improve list for next week :)

NYX Master Class & launch event
I took a trip to Stockholm for a fun press event with NYX! The pictures from the event I got from the photographer Emma Burendahl who took photos for NYX during the evening.

NYX presented its product news and the Finnish makeup artist Ida Ekman @ida_elina made a great holliday makeup with an eye makeup in coral tones and red glittery lips on beautiful Felicia Aveklew @feliciaaveklew which is the face of NYX's new Limited Edition kit "Haul-iday Kisses Stockholm"!

Photographer: Emma Burendahl

Here I am and @makeupbyempa, I pose with the incredibly generous goodie bag we brought home which includes both NYX Christmas calendar and the big kit with 36 Mini Soft Matte Lip Creams!

Photographer: Emma Burendahl

Here Ida puts on make-up with the Haul-iday Kisses kit that you see in Felicia's hand :)

Photographer: Emma Burendahl

Here is the result! Fint va?

Last winter I was in another masterclass with NYX (with Iluvsarahii) and then they also showed glittery lips, something I really have to start using now I feel it's so nice!

Felicia's lips are to die for too ♥

Photographer: Emma Burendahl

You also had to write a NYX product on a wish list and hang it on the Christmas tree :)

Photographer: Emma Burendahl

And then decorate the gingerbread kiss mouths haha! Messy worse, but fun!

Photographer: Emma Burendahl

Full focus;) Here I stand and decorate gingerbread cookies with Molkan and Camilla from Beautyandbullshit, a table crammed with artwork!

There was Christmas must, gingerbread and Christmas candy, crazy good! I walked around and nibbled polka dots for basically an hour straight;)

Oriflame 50 years
I was also at an event with Oriflame that celebrates 50 years! It was really well arranged with different activities in each room, spin the wheel, ball sea, competitions, freshly baked pizza and lots of sweets!

I'm so excited to build my own spin the wheel wheel at home! Incredibly useful I think, both for the kids and for me and Miska haha. If you are going to get a massage, eat ice cream or wash dishes after the meal type;)

Met Mattias from, among others makeupbymattis.se where! :)

Bubble and pizza, incredibly good combo indeed!

Before, I went to events regularly, but now I prioritize the funniest brands and those that work well with the almanac. It is very fun with events and often a necessary inspiration both in terms of product and to meet others in the industry, but it must also be financially defensible with the time you spend. It's a balancing act!

More makeup tips in the webshop!
I have blogged a bit more about different make-up tips lately and notice how the mail inbox is filled with questions from readers who have different beauty questions, I think it's great fun! It is precisely products and helping people that I personally think is the most fun with makeup and also what I usually get the most compliments for - my good tips and clear descriptions!

Because it is so in today's situation that beauty products and webshops are plentiful already, but it is not difficult to find something to buy without knowing What to buy and how to use it! Beauty products are not like clothes, just to put them on, of course :)

I will work even more on the make-up tips in the webshop and I am thinking more and more about building up the webshop as a large knowledge bank! There are already lots of tips and inspiration among mine beauty guides on the website but I think even bigger!

Imagine that you click on an eyeliner, partly you get all the important info + reviews directly on the product page, but you can also see a film on how it is used and can easily click your way to posts with how to make a lashliner, eyeliner wing on different eye shapes, how to make an eyeliner last all day, swatch pictures of the eyeliner's different shades AND several make-up step by step where I used the eyeliner in a nice make-up -look.

In addition, I am very much in the process of launching makeup consultations online and have already received a customer via email that I will do this with! Because sometimes you want a personal consultation and not just read makeup tips. I imagine that it can be like in the salon - 895: - including products for the entire sum. So after the consultation you get a gift card to shop for in the webshop :) Good huh?

Among other things, the tips from my post about hooded eyes get into the webshop too, the whole make-up is done with products that we sell :)

Focus on what you are good at
Speaking of the above talk about focusing on what you are good at (in my case the make-up tips and developing the webshop), it is really an entrepreneurial tip I want to give to you who are or are considering becoming an entrepreneur. When you are a driven person, it happens so easily that you look around and get so inspired by others that you think "I can do that too, but better!" and sometimes it can make you spread out in different directions because you jump on different balls all the time and want to do EVERYTHING.

But to nerd yourself into a thing and make it really great instead of becoming Pelle's all-service is probably definitely a key to success. As long as you think that what you are super good at is fun of course :)

I myself have had a hard time with this point because I can get so extremely excited by different ideas and have to remind myself to focus a little sometimes and not be a whirlwind that does 8 things at once.

In other words - Focus on what you are good at instead of looking at what everyone else is doing. If you do your own thing, you will always be one step ahead, but if you follow others, you will always be two steps behind them!

Hope your week has been really good too! :) Now the Sunday is over too and I will crawl down next to Miska and our cat Missan who is already lying down next to me.

Hugs are ♥