My business week!

This week has been a full roll with what I like most about the company - products, images and marketing!

Such creative that I love and am good at :)

Many such ideas have previously had to be prioritized away because the time has not been enough, but now we have come so far that we can spend more time on it. I'm so inspired right now! It creeps into my soul every morning because I just want to get started and work again!

Photographer
We always use photos we took ourselves on the website and in social media, and then it's me who jumps into the role of photographer! :)

This week I have, among other things, taken pictures for make-up consultation incl. products that are very popular to book in the fall.

Look how nice they turned out:

As well as a slightly different photography for a campaign we will have in October. Before Ida started with us, she worked with tattooing nipples and has done so for 8 years. Now she performs these treatments with us and for all wart pigmentation that is booked in October, we donate 10% to the Breast Cancer Foundation!

This is what the campaign will look like on our website later:

Sure it got cool! Free the nipple :) Our logo really fits into everything haha.

Trainees
We get a lot of inquiries about internships at the salon and also many who are looking for a job, which I think is incredibly honoring! That many customers want to come to us is honoring enough, but that many also see this as a good workplace they want to spend their days on, I think it's big!

Right now we have two interns from a stylist high school here in Uppsala. They go in one so they do not have much experience yet, but that's almost when it's the most fun because they get better and better at every single make - up they do so you can really follow the development.

It is not to be forgotten that Annika and I got to know each other when I had an internship at Creative Makeup about 7 years ago;)

Here I stand and give feedback on one of the make-up, refine to show improvements and give lots of tips!

Product meeting with glo Skin Beauty
gloMinerals has changed its name to glo Skin Beauty and comes with a lot of news! So this week I have had a meeting with them to see all the new products. They are so very nice now!

What's a little tricky is that I can not just think about what I am want in the range, but also what customers want to buy. And since gloMinerals has quite juicy prices, I have to think twice before I take home some news. It does not matter how good the stuff is if they will just stand on our storage shelves and collect dust…

But then their new eyeshadow palettes, so nice and pigment-rich! But would you put 500 on a palette with 4 eye shadows if you really, really like the colors?

Another news that I have, however, decided on if they pass testing á la Helena are gloMinerals new lip pencils! I have been looking for good lipsticks for our range for a very long time and tested a lot, but I am so sickly picky about lipsticks so… gloMinerals previous lipsticks what is not good at all in my opinion.

But now in connection with their new launch, they have changed the formula on the lipsticks, it will be so exciting to test! I tested them on my hand and they felt perfect and the colors are great. Glides easily on the skin when applied but becomes matte and incredibly durable when I rubbed my finger over it :) Have high expectations!

Here you see all the shades that I photographed a little quickly at the meeting, so nice!

Review the range
Speaking of which, we are reviewing our product range a bit. Both Pixi and gloMinerals remove some from their range, so it's a good time to do a little cleaning for space for new fresh news! But I have such a hard time with this, it almost feels like I'm running out of products haha.

Everything we have in the range is great, I am good and confident when it comes to product tests, but then comes step 2 - what sells and what the makeup artists want to work with and that is where the decision anxiety takes over.

Fortunately, we are several makeup artists who will work with the products that come with great feedback. I have made a document in Quip (a communication program we use) with suggestions for products to remove and products to take in as news, where they can write comments on each point. It's the worst chicken farm in that document now haha!

Other
We have also ordered new screens for our campaigns in the store, finular on a fun signage in the shop window, I have redesigned the structure in Beauty Guides posts on the website and divided them into "Products", "Get the look" and "Make-up tips" and will redo a lot of these later. And our annual report is also ready and must be sent in!

Yes you hear, very fun and creative this week! Now I will hurry up and fall asleep because tomorrow I will get up at 4 and work at a trade fair. But more about that in the next business-week post;) And you can always follow me on Insta Story on my Instargram @ imakeyousmile.se ♥

Hugs are!