Review - Indy Beauty Smink (Therese Lindgren)

Now I have finally tried Indy Beauty makeup and here is my review of all the wonderful vegan makeup from Indy Beauty & Therese Lindgren!

Just like all make-up products, which have been launched so far at the time of writing :)

Trademarks & Values – Products & Ingredients – Reviews

Indy Beauty Makeup

I have used all products several times to evaluate carefully, but today I show all products step by step in one and the same make-up! :)

In addition to doing a review of the Indy Beauty makeup products, I have also done a little deep dive of the brand Indy Beauty which is created and owned by Therese Lindgren. What values, products & ingredients do they have!

Previously I have done a review of Indy Beauty skin care & body care which is very well attended and popular: you can read the post here.

So very nice Indy Beauty makeup !!

Trademarks & Values

I was at the press breakfast when Indy Beauty launched their very first products in 2018 and remember that I fell for their values! I have met Therese Lindgren a few times and she is always so happy and nice, a person who spreads positive energy :)

Indy Beauty is a completely vegan beauty brand created by the influencer & youtuber Therese Lindgren. The concept with Indy Beauty is to love yourself & be kind to yourself both on the outside and inside. Indy Beauty is also one of the few brands that is certified by Djurens Rätt. Read more about Animal Rights here.

"Beauty is wellness" is something I myself often talk about with my clients at the salon. Lubricating, putting on make-up, dabbling and stuff is really not just about surface and vanity. Without taking care of yourself, feeling comfortable in your own skin and letting the outside reflect the inside. For me, makeup and beauty products are therapy too! :)

In addition, protecting wildlife is so incredibly important to me as I really am an animal lover. I am now in my 4th year without having eaten meat and poultry ♥ So vegan products are really an extra plus!

Products & Ingredients

Indy Beauty makeup and their other products are created with a focus on being kind to your skin. The products are also 100% vegan & cruelty free, everything from skin care, body care, hair care and makeup.

They have also listed all the ingredients in a neat list in alphabetical order on their website, click here to see the list. There you can also read where the ingredients come from, what they do and what they are good for and which product contains the specific ingredient.

What I like about the design is that it is simple = also gives the customer a cheaper price. The products are not budget but would certainly have cost more if they used more expensive packaging and design. Because I experience the content as very qualitative!

In addition, they have added such cute details, e.g. a heart shape in their powders and that it says "You are nice" when you open certain boxes. Look:

You will be happy! :)

Indy Beauty Makeup Review

Below you will find all Indy Beauty makeup products that I have reviewed! I have received these in a press release from Indy Beauty and if you like the products and my reviews, you can buy the products through the associated links. The advertising links give me a commission for each sale without incurring any extra costs for you who shop. You will find all products from Indy Beauty at Nordicfeel.se.

Scroll on to take part in all my reviews & do not forget to love yourself!

Indy Beauty Primer / face primer

First out of my "Indy Beauty makeup review" are two face primers! One that minimizes the visibility of pores and one that is moisturizing.

Indy Beauty - Pore Me Away! Pore Minimizing Primer

Product Description Pore Me Away! Pore Minimizing Primer:

“A colorless, light primer with blackening and dulling properties. Smoothes the skin and extends the durability of your makeup. The primer contains 30 ml of product and is mildly perfumed and completely vegan. ”

Indy Beauty Pore Me Away! Pore Minimising Primer Review:

Indy Beauty's primer has a very light gel consistency. Very nice! When it dries in, the skin becomes dull, but in a very discreet way. Not dry at all, but not particularly "velvet matte" but a slightly matteer and slightly smoother surface than before.

There are primers that are very pore-filling but this is none of them, but it gives a smoother result absolutely.

I have nothing negative to say about this, very fresh and lovely on the skin, a good base under makeup and keeps what it promises. Easy and just right :) But it is not a hardcore primer either if you want a very depressing or very pore-filling result.

The size is good too, 30 ml is not an unusual size but definitely among the larger ones. Anything between 20-30 ml is common for a face primer.

Indy Beauty Pore Me Away! Pore Minimizing Primer → Available for purchase at Nordicfeel.se 

Indy Beauty - It's Prime Time! Moisturizing Primer SPF30

Product Description It's Prime Time! Moisturizing Primer SPF30:

“An uncoloured, light primer that moisturizes while protecting the skin from the sun with SPF 30. Smoothes the skin and gives a soft & smooth finish that lasts a long time. The primer contains 30 ml of product and is mildly perfumed and completely vegan. ”

Indy Beauty It's Prime Time! Moisturizing Primer SPF30 review:

Indy Beauty's moisturizing primer is a very rich primer that is more reminiscent of a day cream than a primer I would say. A very nice base for you who need a lot of moisture!

A little "sticky" when I lubricated it, but it dries in quickly and then the skin feels great again. The first time I used it, I thought "feels like a sunscreen" and then saw that it contains SPF30 (had not read so carefully before) so that explains it. Pretty white and creamy texture as well.

I have high sebum production in the skin but do not feel that I got fatter from this even though it is so rich and creamy. It did not feel like any of Indy Beauty's face primers significantly affected my oily skin in any direction, neither more nor less oiliness.

I will definitely use this as a sunscreen when the spring sun comes!

Indy Beauty It's Prime Time! Moisturizing Primer SPF30 → Available for purchase at Nordicfeel.se

Indy Beauty does not have a covering base make-up in its range, so after the primer I have applied foundation and concealer from another brand.

But beyond that, all products in the make-up are Indy Beauty make-up! And some permanent makeup / makeup tattoos as well (thin black eyeliner, light inliner along the waterline, lips and eyebrows).

Indy Beauty - Ready Set Go! Setting Powder

Product Description Ready Set Go! Setting Powder:

A transparent loose powder that fixes make-up, absorbs excess oil and reduces shine. Gives an instant silky smooth and matte finish that lasts all day. The easiest way to apply with a powder brush is to sweep lightly over the entire face, or dab the powder in with a powder puff. The powder contains 3 grams of product and is unscented & completely vegan. ”

Indy Beauty Ready Set Go! Setting Powder Review:

Indy Beauty's powder is incredibly smooth! Very light, blurring and nice on the skin. A classic Silica powder I thought before I read the inci list and quite rightly, the ingredient that the powder contains the most is silica. I have felt 100% pure silica and it was like touching air! After that, I recognize Silica products at first glance :) Incredibly fluffy and light material.

I have not tried to shoot with flash when I used Indy Beauty's powder, but a powder with a lot of silica can easily give flashbacks. So if you often take photos with flash or e.g. should do something where you are photographed (eg wedding) so maybe you should choose another powder. But as I said, I have not tested, it may not give flashbacks at all.

Just because a powder contains silica does not automatically mean that it gives flashbacks! It depends on the amount of silica and which other ingredients are included in the formulation.

Indy beauty's powder is at least in terms of grams, 3 grams is really a low number. But the powder is very light, so in volume it is actually not such a small amount! It is difficult to compare volume when it comes to powder products because powder weighs differently. A powder that contains 9 grams can be the same amount as one that weighs 10 grams. So I was still positively surprised by the crowd :)

The product description says "matte finish that lasts all day", but whether it lasts all day depends entirely on how oily the skin is. Silica absorbs very well so it is definitely a degrading powder, but for me there is no powder on the market that keeps my skin matte all day.

I do not have a proper picture of the application of this step because my cat Viktoria would promptly hang on the back of the chair. I did not have a conscience to say no!

Indy Beauty Ready Set Go! Setting Powder → Available for purchase at Nordicfeel.se

Indy Beauty - Bring On The Sun! Bronzing Sculpting Powder

This bronzing powder also has a nice heart, as I wrote that some Indy Beauty makeup has. Som rougen!

Product Description Bring On The Sun! Bronzing Sculpting Powder:

“A highly pigmented and light sun powder that also works to be used for contouring to sculpt the face or décolleté. It gives a natural matte result with a velvety finish and is available in 2 different shades, danisa & milou. The sun powder contains 9.5 grams of product and is unscented and completely vegan. ”

Indy Beauty Bring On The Sun! Bronzing Sculpting Powder Review:

Indy Beauty's sun powder / bronzer is so Good! I realize I have not written any wow reviews yet, but from now on things are starting to happen! Indy Beauty's face primer is good but no wow-feeling, their powder is also great but gave no wow-feeling there either.

However, Indy Beauty's bronzer! So Good! Here is a new favorite in my makeup bag! Which of the colors? Both!

I start by applying the lighter shade, Danisa, all over the face and down on the décolleté.

This is to fake a little tan and I applied extra a lot in this post to show even more clearly.

Then I add the darker shade, Milou, as contouring on selected areas. Under the cheekbones. In the temples and up a little towards the forehead. On the sides of the chin and nose. If I am not going to do an eye makeup, I swipe a little of this on the eyelids as well.

The formula is incredibly soft and nice! Perfectly pigmented, enough to give a lot of effect and enough to still be easy to work with. One for Pigmented product can be difficult to get even.

Pretty big box too, which simplifies if you want to use as much as I do, with a large brush down the neck and décolleté as well.

5/5 points!

Indy Beauty Bring On The Sun! Bronzing Powder → Available for purchase at Nordicfeel.se

Indy Beauty - Make Me Blush! Rouge

Product Description Make Me Blush! Rouge:

“A highly pigmented blush that gives life to the face and a natural color and radiance. Easy to apply and build for the desired intensity and is available in two shades, Inez & Jasmine. The blush contains 9.5 grams of product and is unscented and completely vegan. ”

Indy Beauty Make Me Blush! Red Review:

Indy Beauty's blush / blush are incredibly pigmented blushes! With a soft and fluffy brush, both colors are absolutely amazing! Easy to work with and very soft formula.

They also have a large box which feels luxurious for a blush. But still flexible in the make-up bag because it is so flat.

However, it is important not to have a too compact or small brush, then you can happen to get a little too much at once even if you are careful. But if it does, it does not do much, because it is easy to brush out and dazzle into the skin. But I recommend a soft and fluffy brush!

Including colors too, works on me with light skin but also thinks that they are absolutely incredible on deeper skin tones too!

The color Ines is a strong pink color and Jasmine is a little duller and warmer, a little more apricot but without being crunchy.

Indy Beauty Make Me Blush! Rouge → Available for purchase at Nordicfeel.se

Indy Beauty - Ready Set Glow! Highlighter

Product Description Ready Set Glow! Highlighter:

A highly pigmented highlighter to brighten, highlight and sculpt facial features with its velvety finish. Gives a beautiful glow and is available in two shades, Celine & Maxinne. The highlighter contains 5.3 grams of product and is unscented and completely vegan. ”

Indy Beauty Ready Set Glow! Highlighter review:

Indy Beauty's highlighters are incredibly beautiful! Efficient glow with just one swipe, without being too glittery. You can sweep thinly if you just want a little glow, but you can also get a lot of effect.

Very nice, two thumbs up!

On this page I have the pink blush Ines and the cooler highlighter Maxinne.

On this page I have the duller blush Jasmine and the warmer highlighter Celina.

Indy Beauty Ready Set Glow! Highlighter → Available for purchase at Nordicfeel.se

Indy Beauty - Up Your Brow Game! Brow Fix

Now we come to the next part of the Indy Beauty makeup reviews: eyebrows, eyes & lips!

Product Description Up Your Brow Game! Brow Fix:

A colored, light eyebrow pomade with natural fibers to shape, fill in and define your eyebrows. It is easy to apply, dries quickly and then keeps the eyebrows in place all day without smudging or feeling stiff. This is available in 3 different shades, nessa, ella & armin. The eyebrow pomade contains 4 ml and is fragrance-free and completely vegan. ”

Indy Beauty Up Your Brow Game! Brow Fix review:

Indy Beauty's brow fix is a brow / brow mascara / brow pomade with a brush. A heavenly good product!

Partly in a transparent color that is just like a fringe, comb the straws nicely and keep them in place during the day. My eyebrows are quite obsessive, however, so as for the transparent, I want a slightly more effective formula.

On the other hand, I think the colored variants are great! For some reason they are a little stronger on my stubborn straws as well, maybe they are a little "sticky" in consistency?

But above all, they emphasize the straws nicely! In this post I have only used these, but otherwise I usually fill in the eyebrows with pencil or shadow and then top with Indy Beauty brow fix.

In this make-up I have not filled in the eyebrows at all, just brushed in this eyebrow pomade. It colors the skin a little (I do it on purpose anyway), gives the straws more color and makes them look more prominent.

I really like them! The light one is a little too light on me but the darker one is absolutely perfect. I think the eyebrows will be super nice but still natural! Quick and easy, nice for me but also good for beginners I think. Compare with my eyebrows on the previous pictures in the post!

Highly recommend !!

In this picture I have the two different colors on each eyebrow:

Indy Beauty Up Your Brow Game! Brow Fix → Available for purchase at Nordicfeel.se

Indy Beauty - Eyes Eyes Baby! Eyeshadow Palette

What was most positively surprising of all Indy Beauty makeup were these eyeshadow palettes!

Product description Eyes Eyes Baby! Eyeshadow Palette:

“A small round eyeshadow palette with four highly pigmented velvety eyeshadows, available in two different variants, chloe & leah. The eyeshadow palette contains 5 grams of product and is unscented and completely vegan. ”

Indy Beauty Eyes Eyes Baby! Eyeshadow Palette Review:

Okay, my tributes in these Indy Beauty makeup reviews continue! Indy Beauty eye shadows are so incredibly good !! Very pigment-rich and easy to work with. Attaches well and easy to fade out.

Available in a warm palette and a cold one. Good combo with matte shadows and a color that is really shimmery. Texture contrasts are the finest there is I think :)

In this post, I have chosen to show an eye makeup with Indy Beauty's eye shadows without eye primer underneath, because I want to show how pigment-rich they are even without primer. But if you have oily eyelids, use primer underneath anyway because otherwise the make-up does not last - or if you want the shadows even more pigment-rich, eye primers are also preferable!

The shade Chloe in a step by step makeup:

1. Light eye shadow in the corner of the eye
2. Intermediate light shadow on the inside of the eyelid and along the globe line
3. Dark shadow on the outer part of the eyelid
4. Shimmer shadow in the middle of the eyelid
5. The same order on the shadows under the eye as well
6. Mascara on all lashes (Indy Raise The Volume! Volumising Mascara)

Clear!

The shade Leah in a step by step makeup:

1. Light eye shadow in the corner of the eye
2. Intermediate light shadow on the inside of the eyelid and along the globe line
3. Dark shadow on the outer part of the eyelid
4. Shimmer shadow in the middle of the eyelid
5. The same order on the shadows under the eye as well
6. Mascara on all lashes (Indy Beauty Curl It Up! Defining Mascara)

Clear!

Indy Beauty Eyes Eyes Baby! Eyeshadow Palette → Available for purchase at Nordicfeel.se

Indy Beauty Mascara / Mascaror

Indy Beauty - Raise The Volume! Volumising Mascara

Product Description Raise The Volume! Volumising Mascara:

“A volumizing mascara that gives a beautiful result with thick and full lashes that last all day without crumbling or smudging. The mascara can be built on after each application if you let it dry between applications. The mascara contains 12.5 ml of product and is unscented and completely vegan. ”

Indy Beauty Raise The Volume! Volumising Mascara Review:

Application: Easy to paint and quick to paint! Easy on the lower lashes and good precision even though the brush is large.

Mascara brush: Large and soft brush that is really combing. It is not entirely common with such greasy brushes that also comb effectively.

Results: Very nice length and separation. Large brush does not always mean more volume. On my lashes, this gives more separation and length than volume.

Sustainability: Pretty good but discolors a bit under the eyes of me. Could be because I have oily skin. I get such heavenly nice eyelashes from this and like everything with it, so a pity that it does not keep clean because then it would have been a new favorite!

Easy to wash off? No difficulty in washing off! Neither with eye makeup remover nor with hot water and my usual cleaning.

Other: Great price for a mascara! But not only that but the content of 12.5 ml is extremely good! This makes the mascara even more affordable as you get a lot for your money.

Indy Beauty Raise The Volume! Volumising Mascara → Available for purchase at Nordicfeel.se

Indy Beauty - Curl It Up! Defining Mascara

Product Description Curl It Up! Defining Mascara:

“A mascara for long & defined lashes. A narrow mascara brush with soft fibers bends and separates the lashes to get a beautiful result that lasts all day, without crumbling or smudging. To build on the mascara, it should dry between applications. The mascara contains 8.5 ml of product and is unscented and completely vegan. ”

Indy Beauty Curl It Up! Defining Mascara Review:

Application: Easily painted! You can work a lot with the brush and lashes. It quickly gives a carbon black color and fine lashes. Can lump a little if you have a lot of powder on the lashes (I who powder myself so much) so try to be careful with the lashes when you powder yourself.

Mascara brush: Very soft and nice mascara brush.

Results: Have tried both bending the lashes with pliers and skipping it. The mascara will be just as nice no matter what! My lashes are not difficult to bend, but few mascaras bend them as much without pliers as this one actually does. Good separation (not super-combing, but still separated) and also a lot of volume. It is not described as a volume mascara but I think more about volume than separation.

Sustainability: Great compared to many mascaras, but not completely flawless as it discolours a little under the eye for me. Which is probably due to my oily skin. Think it holds up well to most others!

Easy to wash off? No difficulty in washing off! Neither with eye makeup remover nor with hot water and my usual cleaning.

Difference in Indy Beauty curl it up & Raise the volume: The funny thing is that I would like to change the product description on these to the opposite. That Curl it up gives more volume and that Raise the volume are more separated and length. At least on my eyelashes! :)

Besides that, Curl It Up holds me a little better than what Raise The Volume does, the volume mascara discolors a little more under the eye (has tested on each eye the same day and could therefore see the difference clearly). And that Indy Beauty Raise The Volume contains a larger amount, 12.5 ml compared to Curl It Up which contains 8.5 ml.

Indy Beauty Curl It Up! Defining Mascara → Available for purchase at Nordicfeel.se

Indy Beauty - Oil-free Gentle Makeup Remover

This is not Indy Beauty makeup, but a makeup remover still feels like it belongs here among my makeup reviews :)

Product Description Oil-free Gentle Make-up Remover:

“A moisturizing, gentle makeup remover that effectively washes away waterproof makeup on the face and around the eyes. It can be used for eyelash extensions as it is free of both alcohol and oils. The make-up remover contains 100 ml of product and is fragrance-free and completely vegan. ”

Indy Beauty Oil-free Gentle Makeup Remover Review:

Indy Beauty's makeup remover / makeup remover is good but no favorite. To be oil-free, however, it is effective, I must say! The formula is a gel and for the base make-up it works well, fresh!

To the eyes, it is effective a bit depending on what mascara and how hard makeup you have. For Indy Beauty's mascaras, it works and it removes waterproof makeup as well, but if you are used to an oil-based that goes fast, this feels a bit time-consuming.

What lowers the grade the most is that I have a hard time dosing the amount on the cotton pad when I use it for my eye makeup. If you take too little, it is not effective, but if you take a little too much, it instead becomes very wet and greasy on the eye. The gel is kind of too thick to take off a lot, but if you take a little, the cotton is too dry to dissolve mascara. It is good when you get the perfect amount, but it is difficult!

In other words: I think it is good and effective for being oil-free, but for my eye makeup I need one that is more hardcore. But if you do gentle eye make-up and do not need to moisten the cotton with so much gel, I think it is good :) But no personal favorite for me.

Indy Beauty Oil-free Gentle Makeup Remover → Available for purchase at Nordicfeel.se

Indy Beauty - Time To Shine! Lip gloss

Product Description Time To Shine! Liplgloss:

“A lip gloss that gives shine at the same time as it is emollient. Easy to apply and improve during the day without it smudging or drying out. These lip glosses are available in 3 shades, Nikoline (transparent), Agnes & Elvira. The lip gloss contains 3 ml of product and is mildly perfumed and completely vegan. ”

Indy Beauty Time To Shine! Liplgloss review:

Indy Beauty's lip gloss is heavenly beautiful! I'm really the wrong person to review "the best lip gloss" because I do not like lip gloss so much overall. In other words, I know which ones are bad but I'm not a connoisseur when it comes to good or great.

With that said, I think these at least end up in the "good or great" category! Creamy and nice formula and great shine! The pigmented colors give a very nice tone on the lips, not comprehensive but make a big difference. Many colored lip glosses hardly give a visible color to the lips when applied, but these really make a difference.

No mes-lip gloss neither in terms of gloss nor color! :)

The shade Nikole gives only shine and is completely transparent
The shade Elvira gives a warm apricot tone, SO nice! On my lips, it also becomes a little enlightening.
The shade Agnes is more pink. Great color too!

Indy Beauty's lip gloss is actually reminiscent of "old times" when I casually consumed IsaDora's lip gloss which had a brush applicator, do you remember them? It has not been in the range for a long time now. Indy Beauty's formula feels just like it anyway! I really got flashbacks!

I took pictures of the pigmented gloss Elvira and Agnes, with a thick layer so that you could see the shades better because I have tattooed lips that shine through a bit. Hope you see the difference well anyway! They give a lot of color with a thin layer as well.

Indy Beauty Time To Shine! Lip gloss → Available for purchase at Nordicfeel.se

Indy Beauty - Kiss & Make Up! Satin Lipstick

Product description Kiss & Make Up! Satin Lipstick:

A comprehensive lipstick that gives a semi-matte & velvety finish while giving a long-lasting result. It gives a soft and comfortable feeling without drying out and is available in 5 shades, adrianna, emilina, jacquline, natasha & elsa. The lipstick contains 4 ml of product and is mildly perfumed and completely vegan. ”

Indy Beauty Kiss & Make Up! Satin Lipstick Review:

Indy Beauty's lipstick has an incredibly nice formula! I understand why they got the name "Satin" because the feeling is silky smooth and soft. On the lips, they feel like a mixture of matte lipstick and creamy lipstick, they kind of stick like a matte lipstick (does not slide around as well) but are as soft and nice as a creamy lipstick.

They also provide great pigment and coverage!

The durability is good too. It can not be compared to a completely matte lipstick or a lip pencil, but absolutely good for being a creamy lipstick. It kind of "sits" a little on the lips after a while. But you need to improve when you have dinner.

Very impressed! The light shade Elsa is my new favorite, I have become a real nude person. If you have dark skin, Jaculine is a great nude color!

And thus the red…. MUMS! It has become my new "video meeting lipstick". I love having red lips and would like to have it in video meetings so that you can be seen properly :)

Indy Beauty Kiss & Make Up! Satin Lipstick → Available for purchase at Nordicfeel.se

Indy Beauty - Kiss & Tell! Matte Liquid Lipstick

Product description Kiss & Tell! Matte Liquid Lipstick:

“A liquid lipstick that is comprehensive and gives a matte finish. It is easy to apply and better on during the day without drying out. The lipstick is available in 4 shades - amina, zoe, edlira & ceren. The lipstick contains 3 ml and is mildly perfumed and completely vegan. ”

Indy Beauty Kiss & Tell! Matte Liquid Lipstick Review:

Indy Beauty's matte liquid lipstick is COMPLETELY AMAZING! I'm so in love with them here. My favorite of all Indy Beauty makeup. Quick-painted, good precision even with the applicator (I who otherwise use a separate brush to type all my lip products). Comfortable on the lips, not dry at all even though they are matte. And perfect durability !!

The shades Amina and Edlira is quite similar, but Edlira is a little darker and has a little more color in it. But I would classify both as "MLBB" colors (my lips but better).

Zoe shades is incredibly good looking but shocked me a bit because Indy Beauty otherwise has more "classically useful tones that everyone uses". Apricot and pink go home as always. While Zoe is a cool purple (lavender?) Color that is incredibly beautiful! I think I fit very well in purple lipstick and it is not completely easy to find, so I am very happy about this!

The shade Ceren is a top color if you want red lips but not "classic red" but a milder and gloomier tone. Easy to carry even though it is red, you could say :)

Indy Beauty Kiss & Tell! Matte Liquid Lipstick → Available for purchase at Nordicfeel.se

Summary of Indy Beauty Makeup Review

I am overall VERY impressed with all the Indy Beauty makeup! Good quality and nice formulations, so I would summarize my overall impression.

My favorites from Indy Beauty are bronzer, blush, eye shadows and the matte liquid lipsticks!

click here to check out Indy Beauty on their website if you are interested in knowing more about them. If you want to browse through all products or buy something, you will find all Indy Beauty makeup on Nordicfeel.se.

Also want to tell you about my other posts:

• Review - Indy Beauty skin care & body care
• 8 simple make-up tips for beginners (step by step)
• Mascara Best in Test ⇒ Best Mascara 2021 ♥ (Updated)

Kiss hug! ♥